Cookie Policy

This cookie policy helps you understand what cookies are, the types of cookies we use, and how we use them—i.e., what information we collect using these cookies. This policy also explains:

• How the collected information is used, along with all relevant and necessary details to help you understand and give informed consent to our policy.
• Whether data is transferred to third parties and which ones.
• How to manage and delete cookies.
• How to contact us if you have any questions.

Important: You can modify or withdraw your consent to the use of cookies at any time (see below under "How can I control cookie preferences?").

What are cookies?

A cookie is a small text file containing information that is stored on your device (computer, tablet, or smartphone) when you visit a website or application. They are used to store information such as your preferences, login sessions, and other relevant data to enhance your online experience. Cookies allow websites to remember your actions and preferences over time, making your browsing more efficient and personalized.

Most cookies are deleted from your device when you close your browser (session cookies). Others remain on your computer and can recognize you if you return to the same site (persistent cookies). You can block the use of cookies in your browser by limiting or disabling their storage and reading (see below under "How can I control cookie preferences?").

What types of cookies are used on this site?

The following types of cookies are used on this site:

Necessary Cookies

Necessary cookies are essential for the proper functioning of our site. They ensure basic functionalities such as page status, and navigation. Here is how these cookies work:

Necessary cookies do not collect personally identifiable information. They do not track your browsing behavior outside our site, and they are essential for a smooth online experience.

It is important to note that these cookies are enabled by default when you visit our site. They do not require explicit consent, as they are crucial for the site's proper functioning and its services.

Statistical Cookies

The primary role of statistical cookies is to collect anonymous information about your browsing behavior. This helps us better understand how you interact with our content, which pages you visit most frequently, and how you use our site overall.

Specifically, we use Google Analytics, a website analytics tool provided by Google. Here is how statistical cookies function:

• Anonymous data collection: When you visit our site, Google Analytics activates cookies that collect information such as your IP address, browser type, operating system, and pages visited. This data is anonymous and does not personally identify you.
• Comprehensive analysis: The information collected by statistical cookies helps us gain an overview of how our site is used. This allows us to determine which pages are most popular, which sections are less visited, and how visitors interact with our content.
• User experience improvement: By better understanding your preferences and behavior, we can enhance the user experience on our site. We can tailor our content to what you find most appealing, allowing us to better meet your needs.

It is important to emphasize that statistical cookies do not store personally identifiable information. The collected data is aggregated and anonymous.

If you do not want Google Analytics to record your behavior, we recommend downloading and installing the following browser add-on to disable data collection: https://tools.google.com/dlpage/gaoptout?hl=en

Marketing Cookies

Marketing cookies are used to collect anonymous information about your browsing behavior and interactions with our content. This information helps us better understand your preferences and personalize future interactions with our site.

Specifically, we use marketing cookies for two main purposes:

• Advertising campaign tracking: When you interact with our ads on platforms such as Google Ads and Facebook, cookies are activated to record these interactions. This allows us to evaluate the effectiveness of our advertising campaigns, measure the number of clicks, views, and actions taken in response to our ads. This information helps us optimize our marketing strategies and provide you with more relevant content.
• Retargeting (remarketing): Marketing cookies also enable us to set up retargeting campaigns. When you visit our site and interact with certain pages or products, these actions are recorded via cookies. Later, when you browse other websites or online platforms, such as Google or Facebook, you may see our ads specifically tailored to your interests based on your browsing history on our site.

It is important to highlight that marketing cookies do not store personally identifiable information such as your name, address, or contact details. The collected data is anonymous and does not allow us to identify you directly.

Why are marketing cookies useful for us?

We use these cookies to present targeted offers both on our site and outside of it when you browse other websites. These cookies may also be used to determine whether a user visited our site after seeing one of our ads. The purpose of these cookies is to assess our audience and our ability to convert your visit into an interaction, whether on our site, app, or after you have visited them.

These cookies help us count the number of visitors on our website and track user navigation paths. This approach allows us to adapt and improve the functionality of our site to facilitate access to the information you seek.

How can I control cookie preferences?

During your first visit to our site, you can accept or reject certain types of non-essential cookies using our cookie management window. You can also modify your cookie preferences at any time using the following options:

You can also refuse the use of all cookies via your browser settings. Please note that disabling cookies may affect certain features of our site (see the previous section "Necessary Cookies").

Setting cookies on your browser

For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

For Internet Explorer: https://windows.microsoft.com/en-US/windows-vista/Block-or-allow-Cookies

For Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

For Opera: http://help.opera.com/Windows/10.20/en/cookies.html

For Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac

For Arc: https://thebrowser.company/privacy/

Changes to the Cookie Policy

We reserve the right to update this cookie policy to reflect technological developments, changes in our cookie management practices, and compliance with legal requirements. We encourage you to check this page regularly to stay informed about updates.

For any questions regarding our use of cookies, please contact us by email at:

info@caribana.ch

Thank you for your trust and understanding regarding our use of cookies to enhance your online experience.